“It was great to be a part of something young people created to help other young people. It made me feel proud to be able to spread awareness about such an important topic.” Isla, 17
On National Child Exploitation Awareness Day, we celebrate the invaluable contribution of young people from Slough to a nationwide campaign tackling county lines exploitation. This initiative, spearheaded by UK Youth and Stop the Traffik and funded by Burger King, aims to raise awareness of child criminal exploitation in key hotspot areas. Working in collaboration with Together As One in Slough and United Youth Alliance in Blackpool, groups of young people played a pivotal role in developing the campaign materials that have since been widely disseminated.
The campaign provided young people with a dedicated online platform where they could access further information. Since its launch, the campaign has achieved remarkable reach and impact:
383,688 young people across England have been engaged in raising awareness about county lines.
54.5% of respondents reported that the campaign made them realise they, or someone they know, might be at risk of exploitation.
3,131 individuals watched at least half of the campaign video.
5.02% of those who viewed the advert clicked on the ‘learn more’ button to explore further resources.
What is County Lines?
County Lines refers to the practice of organised criminal networks and gangs transporting illegal drugs across different regions, often exploiting children and vulnerable individuals in the process. Those targeted are frequently subjected to coercion, intimidation, and violence, sometimes involving weapons. The illicit activity typically spans police and local authority boundaries, though not exclusively.
Recruitment can take place in person or online. Young people are often approached in locations such as fast-food restaurants, shopping centres, parks, outside their homes, or on their way to school. Increasingly, social media platforms such as TikTok, Snapchat, and online gaming forums serve as digital spaces where young people are groomed and exploited.
Designing the Campaign
Over two days, young people in Slough took part in a structured creative process to develop their campaign materials. They began by exploring the idea of vulnerability, reflecting on their own experiences to understand how and why young people can be at risk of exploitation. Building on this, they identified key groups they wanted to reach, considering factors such as age, gender, and background.
Young people’s views on vulnerability
To ensure their campaign met the needs of these audiences, they outlined the specific challenges young people face in relation to county lines, grooming, and exploitation. From there, they discussed the most important messages to share, focusing on raising awareness and highlighting the risks of criminal exploitation.
With these foundations in place, they moved on to designing the campaign itself. Drawing inspiration from social media trends, they developed creative ideas that would appeal to their peers. They then produced digital materials, including videos and social media content, to maximise engagement. After testing their work within their peer groups, they refined the content based on feedback.
Finally, they contributed to the development of a website to serve as an online hub, offering information and resources for those seeking help or advice. The campaign website can be found here: County Lines Campaign 2024 | STOP THE TRAFFIK
The young people’s prototypes
One of the most striking aspects of the campaign was the young people’s innovative approach to content creation. They leveraged an emerging internet trend—one that initially baffled older professionals but has proven highly effective. Their method involved overlaying a voiceover narrative onto video game footage or similarly engaging visual content. Research suggests that retention rates for stories accompanied by unrelated but visually stimulating material are significantly higher. The young people demonstrated exceptional creativity, and their final campaign assets really closely resembled their original prototypes.
We are immensely proud of the young people involved in this project. Their ability to shape a campaign that has reached hundreds of thousands of their peers is a testament to their insight and determination. One of the most impressive elements of their work was their nuanced understanding of vulnerability. In a brainstorming session, they identified 41 distinct factors contributing to vulnerability, demonstrating a depth of awareness that can only come from lived experience. Their contribution has been invaluable in ensuring that this campaign speaks directly to those who need it most.
Together As One
Together As One was established over 25 years ago in Slough due to gang tensions. Ever since then, participation has been at the heart of what we do, making TAO a natural choice for UK Youth and Stop the Traffik when they were searching for locally embedded organisations to really capture the views of young people. We began with a quote from a young person on the project – we will finish with one too. Here’s Mohammed (16):
I knew deep inside that this was all for a great cause and that it deserved my full efforts and responsibility. The people I met, the work – we all had a share in – and the experiences we gathered, was truly amazing. I pray that what we have done can resonate and bring about a positive impact on even more young people in the country who may be exposed to county lines: that this may be their ticket to escaping from their silent suffering. I’m extremely grateful for the sheer amount of people we’ve reached and for the opportunity I’ve been given.
Young people in Slough are invited to participate in Body + Soul, an exciting health and well-being event designed to inspire, educate, and foster community connections. Taking place during half term on Wednesday, 19th February, from 2:00 pm to 5:00 pm, the event will be held at Kedermister Hall, Kedermister Park, Reddington Drive, Langley SL3 7QD.
Organised by Together As One (TAO) in collaboration with Slough Borough Council, Slough Youth Parliament, the Community and Detached Team, and South Central Ambulance Service (SCAS), the event is free and open to young people aged 11 to 18, or up to 25 years with SEND (Special Educational Needs and Disabilities).
The afternoon promises a diverse range of engaging workshops. Participants can learn vital life-saving techniques through First Aid Training delivered by SCAS, sharpen their sporting skills with a basketball coaching session, and discover nutritious recipes during a healthy cooking workshop. Additionally, there will be creative arts activities, offering an opportunity for artistic expression and exploration.
The event will follow a structured schedule, starting with arrivals and a welcome session at 2:00 pm, followed by four rotating workshops, each lasting 30 minutes. A short break is scheduled between sessions.
All attendees will receive a complimentary gift bag, and advance booking is essential. Participants can register using the QR code on the event flyer or via this link.
Together As One, alongside its partners, is dedicated to promoting the well-being of local young people through inclusive, meaningful experiences. With opportunities to learn new skills, engage with peers, and celebrate creativity, Body + Soul promises to be a memorable and uplifting experience for all participants. TAO would like to extend our thanks to Safer Langley for making the event possible.
We are thrilled to share that our Boost Project has been featured in a landmark report by the prominent mental health organisation, Rethink Mental Illness. The report, titled Towards a Cohesive Whole, emphasises the critical role of the voluntary, community, and social enterprise (VCSE) sector in bridging service gaps and providing early, holistic support for mental health needs. However, it also calls for stronger and more effective collaboration between the NHS and the VCSE sector.
Our Boost Project is proudly showcased as one of seven successful examples of partnerships between the NHS and the voluntary sector, highlighting how collaboration can enhance the delivery of care.
Key Findings
The report underscores the urgent need for a cohesive, whole-system approach to address the mental health needs of children and young people (CYP). Among its key findings are:
One in five young people in England lives with a mental illness or disorder, yet nearly half lack access to the support they need.
A comprehensive strategy is essential to close this treatment gap, prevent escalating mental health challenges, and ensure young people receive timely and effective care.
The VCSE sector plays a vital role in delivering early intervention and holistic support, but it must be recognised as an equal partner to statutory services for its contributions to be fully realised.
Dedicated funding is required to enable all components of the mental health system to work seamlessly together to support young people.
The report advocates for a transformative, long-term plan for CYP mental health, centred on integrating services across sectors and encouraging robust collaboration between the NHS and the VCSE sector. With the upcoming Ten Year Health Plan, there is a pivotal opportunity to establish a visionary framework for CYP mental health that prioritises a cohesive, whole-system approach.
This recognition of the Boost Project reinforces our commitment to creating impactful partnerships and delivering meaningful support to young people in need. We would like to thank our colleagues at UK Youth for supporting us in making the project happen and our colleagues at CAMHS for working with the collaborative ethos advocated by this report.
To read the report, please visit the Rethink Mental Illness website here.
SEND Youth Forum Session: With special guest Assistant Psychologist Emily Batt from CAMHS
Young people are largely shaped by their experiences. At Together As One, we want to make this experience as positive as possible.
Once a month, the SEND Youth Forum sessions offer a space for young people with SEND to socialise, talk about their experiences and collaborate with professionals to make inclusive changes to the services they access and in the local community.
We recently welcomed a special guest, Emily Batt, an Assistant Psychologist from the Children and Adolescent Mental Health Service (CAMHS). We used this session to explore how CAMHS can better support young people with SEND by listening to their suggestions on what changes can be made to the service based on their lived experiences.
Listening to young people’s voices presents an important opportunity for them to be involved in the local community and decision-making at CAMHS East Berkshire.
The young people discussed potential accommodations in different areas within CAMHS looking at four core questions:
What would be helpful to know before an appointment?
What would “connection before correction” look like?
What would be warm and welcoming?
What would it look like to end on a high note?
What would be helpful to know before an appointment?
The young people previously shared that it would be important to understand who they are working with, through the use of a staff biography document. This can make the experience less daunting and less anxiety-inducing. It also humanises the clinician and can provide a source of common ground and curiosity to help build a rapport before the initial appointment.
For similar reasons, the young people highlighted that it would be helpful to know what they can expect throughout the CAMHS process. Although this will look different for each client, there could be some uniform experiences most service users can expect.
This information can be shared through a social story (story or timeline through images/ animation). This could be sent out before an appointment or made into a poster displayed in the waiting room. Additionally, a video tour of the rooms would further help to put clients at ease (which is currently in progress). The video link can be sent out via a link or a QR code on the appointment letter.
These accommodations can be helpful to young people with SEND (but are also beneficial to any child) because change, new people and unfamiliar environments can be distressing and anxiety-inducing. These suggestions help the clients familiarise themselves with the practitioner and environment before the appointment, hopefully helping the young person to prepare for their journey with CAMHS.
The group also shared that they would be interested to know the nature of the questions that would be asked. Similar to the previous point, this can help the service users prepare as they will understand that there is an expectation to be open and vulnerable. Providing this information beforehand can encourage a young person to reflect on their emotions and experiences, to understand what they may want and/or need to share with the practitioner. This can be helpful because some young people with SEND experience challenges in recognising and identifying their own emotions.
Additionally, having the extra time to prepare can be helpful to young people who may experience a processing delay with their condition. Some experience difficulty identifying and relaying information accurately during the session, so the preparation time can encourage them to feel more prepared for the appointment. They can even bring notes or drawings to talk through.
Furthermore, some people with alexithymia have difficulty identifying, labelling, and expressing their own emotions. This is found in 49.93% of people with ASD compared to 4.89% of the neurotypical population. This can result in someone depending on their body sensations to approximate how they feel. However, the young person would have to already understand the link between certain body sensations and specific emotions otherwise this could be challenging.
A parent shared a simple example of their child with ASD who did not like being greeted with “How are you?” as they were typically unsure of how they felt, making it a difficult question to answer. The alternative greeting “It’s good to see you today” was used instead and images were used to talk through emotions.
Finally, the young people said it would be beneficial to know if there is the option to have a break or pause the session – particularly if they are feeling overwhelmed or overstimulated.
What would “connection before correction” look like?
‘Connection before correction’ is a term taken from educational settings that emphasises the importance of attempting to build a rapport with the child or young person before attempting to challenge and/or change their behaviour.
When asked about what can help create a connection and rapport, the young people highlighted that sharing likes and dislikes could be helpful to see if there were any similarities between the young person and the clinician. They suggested drawing or colouring could help them feel more comfortable and open. Also, the use of games, such as a quick “get to know you” game, including questions or statements or an ice breaker can be played at the start of the session to help build a connection in a fun and lighthearted way.
What would be warm and welcoming?
The group were asked what a warm and welcoming environment may look like at a CAMHS appointment. The young people suggested a nice-looking room would include soft pillows and plush toys. They also suggested artwork with scenes of animals, nature, waterfalls and meadows.
One young person suggested displaying positive statistics on the walls of the waiting room such as “X amount of young people that experience X recover.” Positive quotes were also suggested which could be taken from adults or teenagers who have experienced challenges with their mental health and came out of the other side. These positive reminders could inspire hope in the clients.
What would it look like to end on a high note?
The SEND Youth Forum highlighted that ending on a high is important because the young person will leave and be willing to come back after having a positive experience. Finishing the session on a high note can look like ending with a quick game such as a sliding puzzle, Spot the Difference or a mindfulness activity such as listening to calming music. Most importantly, the client should be relatively positive leaving the appointment.
Additional SEND Forum suggestions
Following a discussion, the young people agreed they would appreciate a poster showing a social story or a ‘what you can expect’ board in the waiting room so they feel prepared for their session.
The young people additionally agreed that a ‘Where’s Wally?’ or spot the difference style poster could help distract them or give them a fun way to occupy themselves whilst waiting for their appointment. It would also bring colour to the waiting room.
The SEND Youth Forum agreed that access to something tactile such as a sensory toy, fidget toy, colouring or puzzle would reduce the pressure to maintain eye contact. This can be difficult for many young people with SEND, particularly those with ASD, especially when talking about emotions. Removing the expectation for eye contact can make the young person less anxious and more comfortable expressing themselves.
Additionally, for many young people with SEND having an extra source of sensory input can be extremely calming and keep them focused on the discussion at hand, particularly young people with ADHD.
If you are interested in learning more about the lived experiences of young people with SEND in Slough, get in touch with Jovi Armotrading at 07709525687 or [email protected] .
On Thursday, August 15th, the young volunteers from Together As One will host an afternoon tea for the esteemed members of Slough 50+ Forum, featuring a delightful assortment of sandwiches and cakes. This charming event was originally conceived by the young people, whose creative ideas were subsequently selected by the members of the 50+ Forum to bring to life.
The event will be held at 29 Church Street, commencing at 1:30 p.m. and concluding at 3:30 p.m.
Booking Link
Members of the 50+ Forum who wish to reserve their place are invited to click here.
In addition to the dedicated young volunteers from Together As One, the event will also be supported by volunteers from the Blagrave Trust.
Together As One and the 50+ Forum share a long and proud history of collaboration, exemplified by the kind invitation extended by the 50+ Forum for us to join in celebrating their 25th anniversary in April. Read more about that celebration here.
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